How eConnect's Associations Feature Works
We Don’t Just Show You Who Someone Is.
We Show You Who They’re With—and Why It Matters.
Watch It in Action
See how Associations uncovers unseen connections and elevates investigations
in our latest customer feature video.
Watch the Associations Demo Video
What Our Customers Are Saying
We've got an early version of Associations and it's already tracking people who consistently come in together within short windows of time. It's helping us identify links between guests that we never would’ve seen otherwise. I’m really excited to dig deeper—it’s working.
Dalton Schitz
Surveillance Investigation Supervisor, Tribal Casino Resort
We do a lot of identifications by identifying associates. Even if you can’t ID a person directly, if they’re a registered guest or walk in with someone known, we can use that to reverse-search and match addresses or data points. It’s been huge for cracking cases.
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Chad Scofield
Security & Surveillance Leader, Pechanga Resort Casino
Facial recognition tells you who is on your property. Associations tell you who they’re with. With eConnect’s Associations feature, every face that enters your venue is automatically analyzed not just individually, but in context—revealing patterns, pairings, and behavioral clusters that would otherwise go unnoticed.
Whether you’re investigating an incident, tracking suspicious behavior, or understanding your most loyal VIPs, Associations helps you connect the dots faster, with more clarity and precision.
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Discover Hidden Networks
The Associations engine uses advanced facial recognition data to map social and behavioral patterns:
Identify individuals who consistently arrive with or alongside known subjects
Detect clusters of guests who move together across time and location
Highlight known associates of banned patrons, cheaters, or persons of interest
Reveal previously unknown connections between employees and patrons
These connections aren’t just interesting—they’re actionable. Associations data has been used to uncover player collusion, identify fraud rings, and even spot accomplices in theft cases.
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Use Cases
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Identify organized crime networks operating under the radar across multiple visits and venues
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Discover fraud or advantage play teams through movement patterns
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Visualize who accompanies VIPs and high-limit players
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Investigate post-incident activity based on social proximity
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Spot collusion risks between employees and guests
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Intelligence Without Interruption
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Built into eConnect’s facial recognition workflow—no extra steps required
Powered by the same neural engine that drives your face data accuracy
Zero additional hardware needed
Fully compliant with surveillance and gaming privacy standards
Scenario: When a Victim Becomes a Suspect
(A True Story)
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A guest reports being robbed on property. Facial recognition picks up the face and logs the incident. But your team doesn’t stop there. They use Associations to look back at the individual’s previous visits.
What they find changes everything: two weeks prior, the same individual was seen arriving and moving around the casino with the very people now accused of robbing them. Multiple shared appearances. Consistent patterns.
It was a setup.
This real investigation uncovered a staged robbery intended to manipulate internal processes and extract payouts. The incident, originally logged as a robbery, turned out to be an orchestrated scam involving over $240,000 in stolen value: $70,000 in jewelry and $170,000 in stolen tickets.
With a few clicks, your team has the timeline, the faces, and the context. You’re no longer guessing. You're leading the investigation with intelligence-backed evidence.
This is what real investigative power looks like. And it’s made possible by Associations.
See the Patterns Others Miss
Associations helps your team see beyond the individual—to the group, the network, and the bigger story.
Know not just who’s on your property, but who they’re with—and what that means.
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