SenSen Signs SenGAME Value Added Reseller Agreement with eConnect Inc.



SenSen Signs SenGAME Value Added Reseller Agreement
with eConnect Inc.


  • SenSen and eConnect agree terms in a Value-Added Reseller Agreement
  • SenGAME has been integrated into eConnect’s Casino Connect Suite software to analyse player behaviour for improved gaming analytics
  • Agreement targets eConnect client casino properties operating 70+ table games
  • First customer trial to commence in Q4 FY2019

Further to the Distribution Agreement with eConnect Inc, as announced on 10 October 2018, SenSen Networks Limited (ASX: SNS, “SenSen” or “the Company”) is now pleased to announce that it has executed a Value-Added Reseller Agreement (‘VAR”) with eConnect Inc. (“eConnect”) to market SenSen’s SenGAME software solution to eConnect’s customer base.

eConnect ( has developed technology solutions to deliver a rapid ROI through fraud detection and prevention. eConnect’s software also optimizes operations and improves the guest experience. With offices in Las Vegas and Macau, hundreds of large enterprises including casinos, resorts, nightclubs, restaurants, stadiums, and airports utilise eConnect’s powerful applications to improve the way businesses operate and generate profits.

SenGAME has been integrated into eConnect’s Casino Connect Suite software and is now an embedded solution for eConnect to offer world-leading gaming analytics on its customers’ table games worldwide. The eConnect solution is now able to provide next-level ratings data and accuracy for casino operators, while mitigating loss.

eConnect has developed a comprehensive sales strategy targeting North American and Asia Pacific casinos that operate over 70 table games.

In the next quarter, SenSen and eConnect will commence a trial with an existing eConnect customer in the USA, which will analyse table occupancy, hands dealt per hour, bet types and bet values.

Commenting on the VAR with eConnect, SenSen’s CEO Subhash Challa said:

“eConnect is a casino industry leader with its fraud detection and prevention software assisting casinos optimizing their operations around the world. The addition of our realtime SenGAME software to eConnect’s Casino Connect Suite solution provides casino operators with market-leading analytics for gaming floor decisions, thereby maximising revenue outcomes”.

The VAR outlines a commercial arrangement with end customers paying a combination of up-front systems, software licencing and commissioning and a monthly Software as a Service (SaaS) payment on a per gaming table basis.

On signing the Distribution Agreement, eConnect CEO, Henry Valentino noted:

“We, at eConnect have always been on the lookout for innovative technology that can aid our customers, we believe SenSen to have the same ethos. Therefore, we are delighted to be working with them, deploying their powerful SenGAME software solution in conjunction with our fraud detection and prevention software. Since G2E Vegas in October last year, where we showcased the solution, we have received excellent feedback from our customers including praise on the system’s outstanding accuracy levels, ease of installation and compelling cost structure. We are confident SenSen will immediately add significant ROI for our clients and with this VAR, we look forward to rolling the system out to our customers.”

Click here to view the ASX announcement

For more information, contact:

David Smith
Executive Director & Company Secretary

Tim Dohrmann
Investor & Media Relations
+61 468 420 846

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